Nike Is Now on Our Team
It is never too late, not even for a company like Nike, to turn things around on the road to environmental sustainability. And it sure is great to see them try!
They have made a huge part of their website about how they intend to do just that. They now feel they have a responsibility to use the success and the power of their brand to make a difference and create meaningful change.
By 2011 all Nike footwear will meet standards set on our sustainability index. By 2015 they will include all apparel, and by 2020 Nike equipment. They dream of a near future where there products will create zero waste.
They plan to be climate-neutral both in their facilities and their business travel by 2011.
They are also backing up their talk with a new sneaker, The Nike “Trash Talk” shoe. It uses scrap-ground foam from factory production. The outsole uses environmentally-preferred rubber that reduces toxicity and incorporates Nike Grind material from footwear manufacturing waste.
[via] www.nikebiz.com
