It appears that some of the most creative and inventive advertising is coming from nonprofits these days.
This week I’ve been taking a look at the nonprofits and “for a good cause” marketing techniques. From the Live Earth event, to Al Gore and global warming, to major corporations claiming they are green, environmental ad campaigns seem to be everywhere. Here are my picks for some of the most interesting and entertaining of the green ads:
A. Greenpeace
Greenpeace is one organization that covers much of the market with this messaging. On top of their aggressive print ads, such as these simple print ads:

They play off of other well-known ads, like this parody of the popular polar bear ad campaign for Coca Cola. As you know, global warming has caused huge concerns about the future of the polar bear.

They also use alternative marketing methods to grab people’s attention. This funny snow-globe reads: “Winter. You will miss it when it’s gone.”

Or this toilet paper ad, done for Greenpeace, by an agency in China.

B. World Wildlife Fund
Also in China, the World Wildlife Fund attached this to vehicles around town.

The following two eye-catching print ads are also from the World Wildlife Fund anti pollution campaign.


C. CO2
Similar to the anti-pollution guerrilla marketing campaign above, this one is basically saying that carbon dioxide from car exhaust is destroying a balloon earth. Copy on the blown up balloon reads: “The World Can’t Take Any More CO2.” A bursting balloon earth surely grabbed attention.

D. Save the Rainforests.
Look at this print ad from the “save the rainforests” efforts. The ad portrays the 1965 US Army versus the 2005 US Army to emphasize the world is not getting greener. “More proof the rainforests are disappearing. Help us preserve what’s left of our rainforests.”

E. Global Warming
Even companies who are not in business to make a better, cleaner world are advertising for the green effort. This series of print ads is from a clothing line called Diesel. It highlights their new Spring 07 collection, while also focusing on the devastating effects and climate change that global warming can cause to planet earth. Who knew global warming was so fashionable?



F. Water Conservation
Attention grabbing ads from Denver Water…


[via] Amy Gifford inventorspot.com